Vimeo growth case · interactive model
Move the assumptions, watch the decision
The business case for routing Self-Serve teams that look like Enterprise buyers to sales. Starting point: Vimeo's Q3 2025 10-Q. Every slider is an assumption; the memo explains each one.
Value against the real uplift
The team is hired for the planned uplift, so value is a straight line in the real one. Where it crosses zero is the bar the test has to clear.
Can a test see the break-even?
Accounts needed to detect the break-even uplift at 80% power and 5% significance. Doubling eligibility assumes the extra accounts halve the uplift per account.